Nootropics by BriteFOCUS – The Brain Health Company – comprise three products: BriteSMART is formulated to reduce stress, improve memory, mental focus, attention and general; BriteSHIELD protects neurotransmitters while slowing down the brain’s aging process, and prevents damage by free radicals and toxins; BriteSHOT is a fast-acting brain performance drink which could be a booster for the other BriteFOCUS supplements or a stand-alone for younger people.

BriteFOCUS say their product is the only Nootropic to have undergone a double-blind placebo cynical study – but what, we wondered, was a Nootropic in the first place?

It’s just a fancy word for ‘smart drugs’. And what do smart drugs do? They improve focus, enhance our mood, combat fatigue and improve reasoning and creativity.

And since we’re always looking out for ways to boost our brainpower, we looked into the BriteFOCUS range of products to see whether they really would give us that mental edge.

BriteFOCUS Pros

  • Individual ingredients are known to help brain function
  • Other ingredients boost energy levels
  • You can drink BriteSHOT whenever you want

BriteFOCUS Cons

  • We couldn’t find any guarantee or refund details
  • Possible side effects due to chemicals and stimulants
  • You need to buy more than one bottle of tablets before you get the full benefit
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What You Need To Know About BriteFOCUS

BriteSMART: It’s fine to use as long as you’re not currently suffering from any kind of mental disorder, or taking a course of anti-psychotic or anti-dementia medications (and that would include MAO inhibitors).

BriteSHIELD: Like BriteSMART, you shouldn’t use this product if you’ve been diagnosed with a mental disorder or are taking a course of anti-psychotic or anti-dementia medications.

BriteSHOT: Again, like BriteSHIELD and BriteSMART, this product isn’t for you if you’re having mental problems or are taking antipsychotics/anti-dementia medications.

What Are The Side Effects Of BriteFOCUS?

Some of the ingredients in Ceretrophin – BriteSMART’s proprietary blend – can cause side effects which include digestive problems, sleep disturbances, sweating, blurred vision, cramps and high blood pressure.

How Much Does BriteFOCUS Cost?

BriteSMART – 30 tablets (10 days’ supply) for $69.95

BriteSHIELD – 60 tablets (30 days’ supply) for $59.95 from the website

BriteSHOT – 12 packs for $53.95, 24 pack for $99.95

It seems quite expensive.

Our Verdict On BriteFOCUS

We have to say that the BriteFOCUS website did nothing to inspire any kind of confidence in the company or its products – it looks like they handed it over to an instant website creation company and washed their hands of it. Or at least they didn’t check it enough to notice the ‘About Us’ link doesn’t work … or maybe they did, and wanted it that way.

We didn’t like their claim to be the ‘#1 Doctor Recommended Premium Brain Health Products’ because clicking on that statement just took us to their products page rather than telling us why that claim had been made in the first place.

Although we weren’t surprised by the glowing customer testimonials on the BriteFOCUS website (but we were a little bit puzzled by so few testimonials from doctors) we weren’t all that impressed by the lack of actual reviews on their website. In fact it was depressing to see the tab there which read, ‘Reviews (0)’.

And as for the products themselves, we liked the idea of BriteSHOT as a mental pick-me-up any time we liked, but we would have liked more to know more about the proportion of the ingredients of that proprietary blend in both the drink and the tablets.

So because of their website, the fact you have to buy more than one bottle of BriteSMART to see you through the first month – after which you’ll start feeling the full effects – and because of the lack of reviews on the website as well as the lack of clarity regarding their proprietary blend, we’re going to have to reject all three BriteFOCUS products.

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BriteFOCUS Review

BriteSMART: A nutrition supplement formulated to reduce stress, improve your mood and boost overall brain performance. Its ingredients break down carbohydrates to give you more energy and support learning and memory while promoting healthy cognitive function

BriteFOCUS Facts

  • BriteFOCUS is a California-based company with 1–10 employees, according to their LinkedIn profile. The only products they offer are BriteSMART, BriteSHIELD and BriteSHOT.
  • BriteSMART Is claimed to improve memory, focus and general intelligence and in four weeks participants in a study averaged a 6-point increase in their IQ scores.
  • BriteSHIELD contains ingredients proven to slow down the brain’s aging process and protect neurotransmitters.
  • BriteSHOT is a performance drink that is reported to help with calm and focus, and make brain-intensive tasks easier to complete.

BriteSHIELD: A nutrition supplement to help protect your brain against the effects of aging, with contents formulated to enhance your mood, mental performance and memory by improving nerve functions and preventing damage caused by free radicals.

How to Take BriteFOCUS

BriteSMART – take 3 tablets a day with food.
BriteSHIELD – take 2 tablets in the morning with food.
BriteSHOT – take whenever you feel you need a boost.

BriteSHOT: A drink to help with brain fatigue, sharpen your focus and increase your mental energy without those ‘caffeine or sugar-style jitters’ by raising levels of glucose, oxygen and neurotransmitters in the brain.

BriteFOCUS Concerns:

  • That terrible, terrible website inspires no confidence in the company whatsoever.
  • Clinical trials are described as “should be treated as a preliminary finding”.
  • Not suitable for those with mental problems or taking medication for mental problems.

What Does BriteFOCUS Claim To Do?

BrightFOCUS claims that BriteSMART, with Ceretrophin – its proprietary blend – ‘impacts both cognitive function and mood. Specifically, BriteSMART decreases stress and improves memory, mental focus/attention and general intelligence. Remarkably, in just four weeks study participants experienced an average 6-point increase in their IQ scores!’

As for BriteSHIELD, it’s ‘formulated for protection. It contains ingredients that have been clinically proven to protect the neurotransmitters and slow down the brain’s aging process. In addition, it also helps protect the brain from cell damage caused by free radicals and toxins.’

And BriteSHOT is claimed to be, ‘a booster to the other supplements in the line or as a stand-alone for younger patients. Consumers report that BriteSHOT helps with calm and focus, making it easier to complete brain-intensive tasks.’

Does BriteFOCUS Work?

Taken individually, the ingredients of all three BriteFOCUS products are known either to improve mood or brain function or give the body a bit of an energy boost, so there’s no reason to assume that taking all of them together either in tablet or liquid form wouldn’t work.

We’re a little bemused when reading through the clinical study for Ceretrophin we notice several disclaimer-type statements regarding those tests, saying that their results should be treated as ‘preliminary findings’ which ‘should be subjected to replication in a larger sample’.

This leads us to believe that yes, clinical double-blind tests were indeed carried out as the company claims, but only with a very small number of test subjects.

One thing that did come out of those tests, we discovered, was that Ceretrophin doesn’t speed up the thinking process, but ‘instead improved accuracy and reduced mistakes’, so perhaps if you’re looking for something to help you think quicker, it might be better if you looked elsewhere.

What Are The Ingredients of BriteFOCUS?

BriteSMART contains Ceretrophin ™ – a proprietary blend made up of:
Huperzine A, which is isolated from the Chinese herb Huperzia serrata, considered to be a promising agent in the treatment of Alzheimer’s and effective in relieving memory deficits for college students

  • Vinpotecine: Derived from the periwinkle plant. It’s widely used as a neuroprotective agent, enhancing blood flow to the brain and increase the brains uptake of glucose and oxygen, improving speed of memory learning and recall
    Acetyl-L-Carnitine, which naturally occurs in our liver, kidneys and brain. It may have beneficial properties in treating age-related disorders, depression and attention deficit problems. It also increased energy production in brain cells and enhances blood flow to the brain.
  • R-Alpha Lipoic Acid: Facilitates the action of enzymes in several metabolic pathways and is an important antioxidant. It’s also been clinically shown to enhance memory function.
  • Rhodiola Rosea: Known to stimulate the nervous system, decrease depression, eliminate fatigue and enhance work performance. It’s also been used to prevent high altitude sickness.
  • Biotin: Otherwise known as Vitamin B7. Helps the body to convert carbohydrates into glucose, metabolise fats and proteins, and is created in the intestine by bacteria there. It helps prevent loss of appetite, fatigue, insomnia and even depression.

Other ingredients: Tricalcium phosphate, microcrystalline cellulose, vegetable stearic acid, methylcellulose, croscarmellose sodium, silicon dioxide, pharmaceutical glaze and vegetable magnesium stearate.

BriteSHIELD contains:
An absolutely massive amount of Vitamin B12 (11,120%DV) which is good for detoxing and protecting nerve cells.

It also contains Cereprotectin, which is their proprietary blend, made up of:

  • Turmeric Extract: An antioxidant, anti-inflammatory and detox agent. It’s also used to treat depression, Alzheimer’s and fatigue.
  • N-Acetyl Cysteine: An antioxidant, anti-inflammatory, detox agent and energy booster which serves to protect nerve cells against damage and degeneration.
  • Quercetin: An antioxidant with anti-inflammatory properties, often used to treat schizophrenia.
  • Japanese Knotweed Extract: It’s antioxidant, anti-inflammatory and improves blood flow by expanding blood vessels and reducing the activity of cells needed for blood clotting.
  • R-Lipoic Acid: It’s an antioxidant, breaks down carbohydrates to make energy for the body and is used to treat memory loss and chronic fatigue syndrome.
  • Black Pepper Extract: Helps the body absorb these ingredients.

Other ingredients: tricalcium phosphate, microcrystalline cellulose, vegetable stearic acid, methylcellulose, titanium dioxide, riboflavin, croscarmellose sodium, silicon dioxide, pharmaceutical glaze and vegetable magnesium stearate.

Contains no added sugar, starch, preservatives, gluten or soy products.

BriteSHOT contains the same proprietary blend of ingredients found in BriteSMART.

  • Highest grade pharmaceutical ingredients
  • Non-GMO
  • Gluten-Free
  • Vegan-Friendly

Does BriteFOCUS Have Any Side Effects?

We couldn’t find any side effects reported for the combination of ingredients, so we looked a little closer into the individual ingredients contained in BriteFOCUS’ proprietary blend Ceretrophin … and this is what we found:

Huperzine A can cause digestive problems, sweating, blurred vision, muscle twitching, cramps, increased saliva and urine production and high blood pressure if taken orally for more than three months.

Vinpocetine can cause digestive problems, sleep disturbances, dizziness and flushing of the face, as well as nervousness.

Acetyl-L-Carnitine can cause more seizures in people who’ve already had them, and can cause a ‘fishy’ odour in urine, breath and sweat.

R-Alpha Lipoic Acid can cause rashes when taken by mouth, and if you ingest it when there’s a low amount of thiamine (vitamin B1) in your body it can cause serious health problems.

As for Rhodiola Rosea, its potential side effects aren’t known yet.

If you are pregnant, nursing or under the age of 16, taking prescribed medication, or have an existing medical condition, consult your physician before using. Discontinue use and consult a physician if any adverse reactions occur.

If you’re allergic to chocolate, avoid BriteSHOT.

Unless cleared by a physician, BriteSMART, BriteSHIELD, and BriteSHOT should not be used by individuals with a diagnosis of schizophrenia, bipolar disorder, epilepsy or seizure disorders, haemophilia, or by individuals using drugs categorised as antipsychotics, anti-dementia (cholinesterase inhibitors, NMDA antagonists) and MAO inhibitor agents.

Are There Any Customer Reviews For BriteFOCUS?

It’s the strangest thing – of all the websites we’ve seen offering customers the chance to upload their reviews this is the only one where there has been no reviews whatsoever. And that’s for any of the three products BriteFOCUS are trying to sell there.

But we did check out the testimonials on the website. The customer testimonials were all glowing, of course, as were the two testimonials from the founders of BriteSMART. Three other doctors put their name to statements that referred to the products as a program, while one of those statements appeared to be referring to something else completely.

So we looked elsewhere for reviews.

Both the reviews for BriteSHIELD on Amazon give it 5 stars, as did all three reviews there for BriteSMART. But so far for BriteSHOT, there aren’t any reviews as yet.

Does BriteFOCUS Offer a Money-Back Guarantee?

We couldn’t find one. Anywhere.

Where Can I Buy BriteFOCUS?

They available as a Groupon special back in 2015/6. BriteFOCUS’s Facebook page recently announced they were now selling though Amazon new Format but then again it’s probably much easier to try and ignore how awful the website is, and order directly through there.

If you’re looking for an incentive to get caught up in BriteFOCUS’s autoship program, look no further than their $20 discount offer as an incentive for signing up. You get BriteSMART and BriteSHIELD for $99.95 with renewal options of 1 month, 6 weeks or 2 months.

It’s such a shame that the drop-down menu and all the other buttons on that page are jumbled up so untidily, like the page was put together by someone who really didn’t care about giving a good impression. Because it really doesn’t.


1.7 out of 5
Editor's Rating
  • Effectiveness
  • Safety
  • Price / Guarantee
The most popular consumer choice in 2021 is OmniMind

Containing ingredients that have been clinically tested and boasting a 30-day money-back guarantee, OmniMind is quickly rising to the top of the nootropic world.

Find out why people are choosing OmniMind to achieve advanced brain performance, and why it's our editor's top pick.

Read the Nootropic Watchdog OmniMind review here.

Disclaimer: Our reviews and investigations are based on extensive research from the information publicly available to us and consumers at the time of first publishing the post. Information is based on our personal opinion and whilst we endeavour to ensure information is up-to-date, manufacturers do from time to time change their products and future research may disagree with our findings. If you feel any of the information is inaccurate, please contact us and we will review the information provided.

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