Genius Caffeine

Genius Caffeine is a caffeine pill that according to the advertising contains delayed release caffeine that will keep you going all day long. According to the product description, this supplement will help weight loss but most people to take it as an energy-boosting nootropic. We take a look at Genius Caffeine to find out what it does, and whether it is actually worth a try for anything!

The Genius Brand is a US-based supplements company, selling a wide range of supplements to do with health, beauty, and bodybuilding. There are also a few nootropic supplements, but this company is not the nootropic specialist that the company name suggests. Genius Brand supplements are mainly on sale via Amazon.

Genius Caffeine Pros

  • Some genuine positive feedback
  • Not overly expensive

Genius Caffeine Cons

  • Unproven claims made in the advertising
  • Many users say it causes fatigue
  • High percentage of fake positive feedback comments
Watchdog Rejected

Genius Caffeine

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Genius Caffeine Overview

What You Need To Know About Genius Caffeine

Genius Caffeine is a caffeine supplement that some people take for enhanced energy although primarily it is actually marketed as a weight loss supplement. It contains microencapsulated caffeine which means that it is released slowly in the body providing effects for far longer than other caffeine supplements or by simply drinking coffee.

It is not very strong at only 100mg a serving (roughly the equivalent of 1 cup of coffee) so unless you are extremely sensitive to caffeine, you may not notice.

That said, taking the maximum recommended dose of a whopping 6 capsules a day will certainly cause adverse effects in most people and exceeds the recommended safety limit of caffeine consumption which is set at 400mg a day.

What Are The Side Effects Of Genius Caffeine?

Customers have mentioned side effects including increased tiredness, fatigue, and sleepiness. It has also caused headaches, vomiting/nausea, light-headedness, mild panic, itchiness, and hives in some users.

Other potential side effects may include increased heart rate, increased blood pressure, and insomnia.

How Much Does Genius Caffeine Cost?

Genius Caffeine is quite expensive compared to some caffeine tablets on the market. It costs $14.99 for a tub of 100 caplets. If you used at the maximum serving of 6 caplets a day this would be sufficient for just over 16 days’ servings. However, most people will only use occasionally so this is not too bad a deal.

You can buy via the official Genius Brand website or from Amazon.

Our Verdict On Genius Caffeine

Genius Caffeine is advertised as a nootropic supplement with weight loss benefits but in truth, we can’t see it living up to either claim.

Genius Caffeine contains a branded ingredient called NewCaff as the sole ingredient. This is a micro-capsulated form of caffeine that enters the body slowly and lasts for around 4 hours. This sounds good but the clinical evidence is solely based on lab research rather than human clinical trials, and although the encapsulated caffeine will probably dissolve over time as claimed, will it really make much difference to the average user? After all most of us are accustomed to drinking caffeine in coffee and energy drinks, so we can’t see this making much difference over the course of the day.

In fairness, the company behind NewCaff, market the product as a sports supplement to provide increased energy to athletes, rather than the weight loss supplement and nootropic as claimed by the Genius advertising. In our opinion, it is not going to be very effective for either of these purposes. A conventional cup of coffee, energy drink, or ordinary caffeine pill is far more likely to revive you when you need it and will not hang around in your system hours later.

Overall, we can’t really the see the point of it so we do not recommend Genius Caffeine to the Watchdog readers.

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Genius Caffeine Key Features

What can you say about a caffeine pill? These have been around for decades and many of us have taken them occasionally, as teenagers for an illicit buzz, for late night energy, or in an attempt to keep awake when we would rather be asleep, such as while working, driving, or studying.

Genius Caffeine contains just one ingredient; a branded caffeine supplement called NewCaff. This is manufactured in Spain by a company called Lipofoods, and is available only to the supplements industry.

NewCaff contains microencapsulated caffeine which means that the caffeine is packed into tiny grain-sized capsules. Doing this masks the bitter taste, but more importantly, causes a delayed release in the body once the capsules dissolve. According to the product information, this provides a sustained energy release which is ideal for high-intensity exercise.

Genius Caffeine Facts

  • Each tub contains 100 caplets
  • Contains a branded caffeine ingredient called NewCaff
  • Advertised as a nootropic/weight loss supplement

Genius Caffeine contains only NewCaff, but strangely does not mention this aspect of the product being suitable for high-intensity exercise or training.

Instead, Genius Caffeine is marketed as a weight loss product that helps you burn off additional calories and fat, suppresses the appetite, and improves muscle endurance. It is also touted as a nootropic supplement bringing increased mental energy and alertness. It is important to point out here that none of these claims are mentioned by Lipofoods who actually make the supplement.

The Genius Caffeine advertising advises that you can stack this supplement with another Genius weight loss supplement called Genius Burn. We covered Genius Burn in a previous review for our sister site Diet Pills Watchdog.

How to Take Genius Caffeine

  • Take 1-2 capsules, up to three times daily
  • Assess tolerance and allow 3 to 4 hours between servings
  • Do not exceed 6 capsules in a day
  • For weight loss, use in combination with Genius Burn for best results

Despite all these fat burning and weight loss claims, most people take Genius Caffeine for the mental effects. Like all caffeine pills, the idea is that it will wake you up, increase your alertness and concentration, and keep you awake.

You could of course just drink coffee, but this will not suit people who don’t like coffee or cannot get access to coffee. In addition, caffeine pills are notorious for abuse, where the user simply takes far too many at one time, exceeding the safe dose. Do this and side effects can be a problem, turning enhanced energy into strung out, jittery, and unable to sleep.

If you take the maximum recommended daily serving of 6 capsules you will probably experience these side effects.

Genius Caffeine Concerns:

  • Side effects could be a major issue especially if you take 6 capsules a day. 600mg is well in excess of the recommended caffeine safety levels
    High level of fake customer feedback suggests that the Genius Brand is not as reputable as claimed!

The Genius Brand is an online supplements company based in America although there is no physical address provided. This company claims to have been founded on the principles of the “betterment of humanity” and with a “total disregard for profit,” and if you do really believe that, you will probably believe anything!

We have covered a couple of their nootropic supplements in previous reviews including Genius JoyGenius Consciousness, and Genius Mushrooms.

What Does Genius Caffeine Claim To Do?

According to the product advertising, Genius Caffeine is a “new generation of caffeine”

It will suit you whether you are trying to improve mental functioning, and it will help you lose weight as well! The key claims are as follows:





Does Genius Caffeine Work?

First up, this supplement is not going to cause you to lose weight or increase muscle performance and blood flow, and although the advertising claims that this is all without the use of stimulants… what do they think caffeine is? It is a stimulant of course. That’s why it is so popular worldwide. It is the world’s favourite stimulant.

Caffeine can be useful for weight loss but only up to a point. It does increase the speed of the metabolism enabling more calories to be burnt off, but the effects quickly wear off once you become accustomed to using it.

Of course, this supplement contains NewCaff, a branded caffeine supplement with that delayed release function. So you may find that it does cause you to experience increased energy for longer than by simply drinking a coffee. You may find that it perks you up and provides a longer lasting energy enhancing effect as claimed.

However, the clinical testing is not that impressive. NewCaff has been clinically tested to determine the disintegration time of the microcapsules, in order to assess how long the caffeine effects will last but it has not been tested on humans.

Instead, testing was carried out in vitro in the lab, where NewCaff was placed in a solution that reflected digestive conditions. The conclusion was that the caffeine should last for 4 hours after ingestion. Whether or not this means that a noticeable stimulant effect will also last for 4 hours was not specified.

What Are The Ingredients of Genius Caffeine?

Serving size is equal to one capsule.

  • NewCaff (micro capsulated ER Caffeine (167mg): Each capsule provides 100mg of caffeine per serving, with the ER part of the description standing for extended release. New Caff is manufactured by a Spanish company called Lipofoods, and the idea is that the effects of caffeine are perceived up to four hours. According to the product information, “Lipofoods’ caffeine microcapsules can be used within many sports food applications, including supplements, bars, gels, powder, chewables and milkshakes.” Source

Does Genius Caffeine Have Any Side Effects?

Many customers have mentioned side effects. Bizarrely, many people complain that Genius Caffeine causes fatigue and sleepiness. There are too many people saying this, to make this a one-off reaction, and we confess we have no idea why Genius Caffeine should have this effect!

Other reported side effects are more predictable and include,

  • Bad headaches
  • Jitteriness
  • Lightheadedness
  • Vomiting/nausea
  • Tight throat issues (often a reaction to panic or stress)
  • Hives or skin reaction

Other potential side effects of caffeine can include,

  • Increase heart rate and blood pressure
  • Insomnia
  • Loss of appetite

Not suitable for individuals under 18. Avoid if you are pregnant or breast feeding. Speak to your doctor first if you have an underlying medical condition or are taking prescription medication.

Are There Any Customer Reviews For Genius Caffeine?

There are over 1000 customer reviews for Genius Caffeine on Amazon. Many are positive but according to scam software, there is a high percentage of fake reviews and a high amount of deception going on. Amazon has already deleted and scrubbed at least 128 reviews. That said there are genuine positive feedback comments too, such as these,

When I need a clear head and don’t want to be buzzing, Genius Caffeine is just about perfect. I don’t use it every day, but on days when i need a bit of a boost, it’s right there for me….

Genius caffeine gave me a lot of energy without feeling speedy

I absolutely love these caffeine pills! They give you that boost of energy you need, without the jitters and crash that happens with other caffeine supplements. I have an 8 month old, and I need all the help i can get to stay awake, and this does that beautifully!

Not everyone is as satisfied,

Sure was hoping it would help, saw no difference at all…………so aggravated spending $$$$$ on things that don’t live up to expectation. Try them tho, they might work for you, but not me.

Some customers have mentioned headaches,

HORRIBLE headaches. First week I had to miss work twice, I stopped taking it after 5 days. Not meant for everyone I guess.

Some customers have mentioned increased tiredness,

Not sure what’s going on or if it’s the timed release but these PUT ME TO SLEEP. I have taken so many naps after taking these. I have even waited an hour and it seemed that I was becoming more and more tired to the point that I could not keep my eyes open

Does Genius Caffeine Offer a Money-Back Guarantee?

Not really. There is nothing about a guarantee in the terms and conditions despite the claim that states, “ALL PURCHASES 100% BACKED BY THE GENIUS PROMISE!”

The advertising states,

If you are not completely satisfied with your Genius purchase for any reason, you are able to return it for a refund or exchange within 30 days from ship date. Your satisfaction is and will always be our highest priority.

It is unknown whether this applies to opened or partially used product.

Where Can I Buy Genius Caffeine?

You can buy Genius Caffeine via the official Genius Brand website. Alternatively it is on sale via Amazon – the company’s principle marketplace.

How does Genius Caffeine compare to OmniMind?

Criteria Genius Caffeine Comparison OmniMind
Clinically Proven Ingredients
Side Effect Free
Positive Customer Reviews
24/7 Support
Money-back Guarantee

Genius Caffeine

2 out of 5
Genius Caffeine Rating

The Nootropic Watchdog does not recommend Genius Caffeine.

  • Effectiveness
  • Safety
  • Price / Guarantee
The most popular consumer choice in 2021 is OmniMind

Containing ingredients that have been clinically tested and boasting a 30-day money-back guarantee, OmniMind is quickly rising to the top of the nootropic world.

Find out why people are choosing OmniMind to achieve advanced brain performance, and why it's our editor's top pick.

Read the Nootropic Watchdog OmniMind review here.

Disclaimer: Our reviews and investigations are based on extensive research from the information publicly available to us and consumers at the time of first publishing the post. Information is based on our personal opinion and whilst we endeavour to ensure information is up-to-date, manufacturers do from time to time change their products and future research may disagree with our findings. If you feel any of the information is inaccurate, please contact us and we will review the information provided.

Have Your Say

1 comment on 'Genius Caffeine'

  1. I have been using Genius Caffeine for over a year, and it’s great. I have CFS, and this is one of the things I take to make me function. I have tried a number of different caffeine pills, and this is the best. The stated concern on that taking 600mg a day is bad is not relevant. One should not take that much of any kind of caffeine supplement.

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