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Procera AVH

Generally, the supplement industry has very little oversight from regulating bodies such as the FDA and FTC; manufacturers have to really overstep the line before they have products confiscated or are taken to court. Procera AVH, and its advertising campaign, were the subject of a court case brought by the FTC against the product’s manufacturers back in 2015.

Below we take an in-depth look at Procera AVH to see whether this nootropic supplement is as effective as the manufacturers claim at improving cognitive function.

Procera AVH Pros

  • Preliminary clinical support for some ingredients

Procera AVH Cons

  • Company has been sued over unprovable claims
  • Ineffective ingredients
  • No money-back guarantee
Watchdog Rejected Nootropic

Procera AVH

What You Need To Know About Procera AVH

Procera AVH is a controversial nootropic supplement, not because of the ingredients used, but because of the marketing methods used by the manufacturer; they frequently made claims so exaggerated or even completely falsified that the FTC took the manufacturer to court. Procera AVH could help to improve some factors of cognitive function, but clinical support is frankly lacking, and it is not anywhere as near as strong or effective as the old radio and television adverts would have customers believe.

What Are The Side Effects Of Procera AVH?

All three of the ingredients used in Procera AVH can cause a range of side effects.

Vinpocetine can cause some side effects including stomach pain, nausea, sleep disturbances, headache, dizziness, nervousness, and flushing of the face.

Huperzine A can cause some side effects such as nausea, diarrhoea, vomiting, sweating, blurred vision, slurred speech, restlessness, loss of appetite, contraction and twitching of muscle fibres, cramping, increased saliva and urine, inability to control urination, high blood pressure, and slowed heart rate.

ALCAR (Acetyl L-Carnitine) can cause side effects such as nausea, vomiting, stomach upset, heartburn, diarrhoea, and seizures. It can also cause the urine, breath, and sweat to have a ‘fishy’ odour.

How Much Does Procera AVH Cost?

Procera AVH can be purchased from the official Procera Health website. A bottle containing 60 capsules costs $34.95 plus delivery charges. A bottle containing 90 capsules costs $49.95, plus delivery charges. There is also a bulk purchase offer, where three large bottles (90 capsules each) costs $139.95. Delivery charges may apply.

Procera AVH can also be purchased through numerous third party online retailers. The full list of prices and retailers is available below, but generally a bottle of 60 capsules is available for between $34.95 and $39.99, plus delivery charges.

Customers are instructed to take three capsules per day, and so each small bottle of 60 capsules will only last for 20 days of use, making this a relatively expensive supplement. When you consider that Acetyl-L-Carnitine, the main ingredient is a relatively cheap supplement to purchase in general, it becomes clear that Procera AVH is a disproportionately expensive supplement.

Our Verdict On Procera AVH

We are not impressed by Procera AVH or its manufacturers, Procera, at all. The fact that the FTC has had to step in to stop Procera making outrageous, unproven claims about their product is a huge red flag. The types of claims that they were making clearly targeted the elderly, taking advantage over fears of age-related mental decline. Even if the product was a highly effective nootropic supplement, we would advise consumers to avoid the manufacturing company, because of their business practices.

The manufacturers claim that they offer a 30-day money back guarantee, but as this does not cover opened or used products, it is clearly not a guarantee!

Each small bottle (the size most widely available) contains 60 tablets, which is only a 20-day supply. This makes the product relatively expensive when used in the long term.

The product contains three ingredients; although Procera claim that their formula is unique, their ingredients are actually commonly found in other nootropic supplements. Research on nootropic ingredients is generally still in the preliminary stages, but it appears that Vinpocetine and Huperzine A could theoretically help to boost general cognition. Acetyl-L-Carnitine could also help to boost cognition, but to be effective it needs to be combined with Choline, which is not present in this supplement. Choline is naturally occurring in many foods though, so there still could be some benefit to supplementing Acetyl-L-Carnitine on its own. Having said that, this is far from the most effective or strongest nootropic supplement that we have ever reviewed, and its effects may be subtle.

Overall, we do not recommend Procera AVH to our readers!

Procera AVH Review

Procera AVH is a nootropic supplement that supposedly helps to support cognitive function and brain health. The manufacturers also claim that the product ‘increases blood flow to the brain and supports key neurotransmitters’.

Procera AVH Facts

  • Manufactured by Procera Health/KeyView Labs.
  • 60 or 90 tablets per bottle.
  • Company sued by FTC in 2015.

Procera AVH is manufactured by Procera Health, who state that they are ‘a leading cognitive health brand established in 2005”. Procera Health, in turn, is owned by KeyView Labs. The company are based in Tampa, Florida. They can be contacted using the information provided on the Contact Us page of the official Procera Health website.

How to Take Procera AVH

The manufacturers provide the following directions for use: The recommended daily serving size is 3 capsules. Do not take Procera AVH on an empty stomach. Take all 3 capsules at the same time, with a meal or snack that preferably contains some fat (like nuts), or with Procera Protect and Procera Essentials Omega-3 for optimal results.

Procera AVH was the subject of a very aggressive TV, print and radio advertising campaign across America which featured a long list of claims that were a mixture of incorrect, misleading, exaggerated and completely falsified. In 2015 Procera were taken to court by the FTC for their marketing practices, and the adverts had to be withdrawn after Procera were unable to provide evidence to support the majority of the claims they had made about the product. The official statement from the FTC website is detailed below:

The marketers of a dietary supplement called Procera AVH will relinquish $1.4 million under settlements resolving Federal Trade Commission charges that they deceived consumers with claims that the supplement was clinically proven to significantly improve memory, mood, and other cognitive functions.

Under the terms of the settlements, the defendants will pay $1 million to the FTC, and another $400,000 to satisfy a judgement in a case brought by local California law enforcement officials. They will also be barred from making similar deceptive claims in the future and from misrepresenting the existence, results, or conclusions of any scientific study.

The defendants in this case couldn’t back up their claims that “Procera AVH would reverse age-related mental decline and memory loss”, said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “Be sceptical of ads promising quick and easy cures”.

Procera AVH Concerns:

  • Company has been sued by FTC over unprovable claims about Procera AVH.
  • Acetyl-L-Carnitine will only improve cognition when combined with choline, which is not included.
  • No money-back guarantee (despite claims by manufacturers).

What Does Procera AVH Claim To Do?

The manufacturers of Procera AVH state that the supplement “supports brain health and cognitive function”. Other benefits include:

  • Increases blood flow to the brain and supports key neurotransmitters.
  • Natural and safe product with Procera’s patented, original formula.
  • Contains three super nutrients that support brain health and cognitive function.

Before the FTC took Procera to court over their marketing practices, Procera used to make far more outrageous claims about this supplement. Some of the claims that the company made are listed below. Note that the manufacturers of Procera AVH are no longer allowed to make these claims, as they were unable to prove any of them to be correct!

  • Helps restore up to 15 years of lost memory power in as little as 30 days.
  • Unique, fast-acting process that pumps the brain full of more energy, improves blood circulation to the brain and increases the key neurotransmitters that are responsible for cognitive functioning.
  • Three clinically validated brain energy nutrients in the formula has been shown to “light up aging brains like a Christmas tree”.
  • Revitalises tired sluggish brain cells with a fresh supply of oxygen and key vital nutrients.
  • Clinically shown to quickly help improve memory, focus, concentration and mental energy!

Does Procera AVH Work?

There is some evidence to suggest that Acetyl-L-Carnitine does improve some aspects of cognitive function, as it combines with choline to make the neurotransmitter acetylcholine. However, choline is not featured in this supplement; it is unclear how much benefit Acetyl-L-Carnitine will have upon cognition if there is a deficiency of choline.

Vinpocetine could both help to improve mental energy and memory, but the clinical evidence is generally inadequate, as the trials that have been conducted are extremely limited, biased and outdated. Huperzine A appears to improve cognition in general, but again, evidence is limited.

Customer reviews generally agree that Procera AVH does have a subtle benefit, but we believe that the supplement is not as strong as the manufacturers claim.

What Are The Ingredients of Procera AVH?

The ingredients found in Procera AVH are detailed below. Individual ingredient quantities are not listed as the product contains a proprietary formula. Any doses provided are per serving of three capsules. Vinpocetine is typically used in very small doses of less than 5 mg, whilst Huperzine-A is typically used in even tinier doses of less than 1 mg.

Procera AVH Proprietary Blend 1515 mg

  • Acetyl-L-Carnitine HCL: The ingredient also may boost energy levels, and is used to treat fatigue. There is some evidence to suggest that it can improve the consumer’s learning ability and enhances cognitive function; however this appears to work in this way by combining with choline to produce acetylcholine, the neurotransmitter associated with memory and learning.
  • Vinpocetine: Because it is an entirely synthetic chemical that requires significant lab work to produce, there is some debate as to whether this ingredient actually qualifies as a supplement under US and FDA guidelines. Vinpocetine may increase blood flow to the brain, and so may help to treat fatigue and improve memory; despite claims about research being extensive, most research is outdated and uses biased research methods.
  • Huperzine A: Huperzine A is found in Huperzia serrata. Huperzine A is thought to be a cognitive enhancer. Because of the relatively long half-life of this compound, its use should be cycled, with breaks in usage every few weeks.

Does Procera AVH Have Any Side Effects?

All three of the ingredients used in Procera AVH can cause a range of side effects.

Vinpocetine can cause some side effects including stomach pain, nausea, sleep disturbances, headache, dizziness, nervousness, and flushing of the face.

Huperzine A can cause some side effects such as nausea, diarrhoea, vomiting, sweating, blurred vision, slurred speech, restlessness, loss of appetite, contraction and twitching of muscle fibres, cramping, increased saliva and urine, inability to control urination, high blood pressure, and slowed heart rate.

ALCAR (Acetyl L-Carnitine) can cause side effects such as nausea, vomiting, stomach upset, heartburn, diarrhoea, and seizures. It can also cause the urine, breath, and sweat to have a “fishy” odour.

Caution:
Not suitable for pregnant or breastfeeding women, or for women who are trying to conceive. Not suitable for anyone under the age of 18. Do not use if you have high blood pressure or heart problems. It is strongly recommended that you seek advice from your physician if you are taking prescription or over-the-counter medication or have or suspect you have any pre-existing medical condition. Do not exceed recommended intake. If you experience any adverse reaction to this product, immediately discontinue use and contact your physician. Keep out of reach of children.

Are There Any Customer Reviews For Procera AVH?

There are numerous customer reviews for Procera AVH on websites of the third-party retailers that sell the product. Customer reviews are generally positive; there are some negative ratings, but the customers who left these negative ratings did not leave a review explaining why they disliked the product.

I used this for several months then stopped for a while. When I noticed a difference in my thinking and focus I ordered it again.

I felt like it wasn’t really doing anything for me until I stopped using it. That’s when I noticed the difference. It’s very subtle at first but it does help me.

I love this product because it has few ingredients but it works extremely well. I take 2 per day instead of the recommended 3 to extend the month and have never had a problem with its effectiveness.

I’m disappointed. I have fibromyalgia and was hoping it would help get rid of my brain fog, memory and concentration. Also I thought it would give me energy. This is the main reason I purchased this along with my brain fog.

Does Procera AVH Offer a Money-Back Guarantee?

The manufacturers state on the official website that they offer a 30-day money-back guarantee. However, as it does not cover used or opened products, it is not really a guarantee, just a typical 30-day returns policy.

The returns policies of third-party retailers may vary.

Where Can I Buy Procera AVH?

Procera AVH can be purchased from the official Procera Health website. A bottle containing 60 capsules costs $34.95 plus delivery charges. A bottle containing 90 capsules costs $49.95, plus delivery charges. There is also a bulk purchase offer, where three large bottles (90 capsules each) costs $139.95. Delivery charges may apply.

Procera AVH can also be purchased through numerous third party online retailers. Lucky Vitamin sell a single bottle of 60 tablets for $34.95 plus delivery charges; they also offer a 10% discount for signing up to their auto-ship program.

Vitamin Shoppe sell a bottle of 60 tablets for $35.99 plus delivery charges. Walgreens sell a bottle of 60 tablets for $39.99 plus delivery charges on their website. It may also be available in selected Walgreens stores.

GNC sell a bottle of 60 tablets for $35.99 plus delivery charges on their official website. The product may also be available in selected GNC stores across the United States.

Disclaimer: Our reviews and investigations are based on extensive research from the information publicly available to us and consumers at the time of first publishing the post. Information is based on our personal opinion and whilst we endeavour to ensure information is up-to-date, manufacturers do from time to time change their products and future research may disagree with our findings. If you feel any of the information is inaccurate, please contact us and we will review the information provided.





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